Fighting against food waste
Apples sold under the Pink Lady® brand represent 70 to 80% of the overall production.
Less colourful apples are notably used for cooking.
The smallest apples, of equal quality, are marketed under the PinKids® brand for children.
The apples which are not selected are used in the food processing industry, to make quality products: juice, compote, etc.
The most damaged apples are used for animal feed, compost, fertilizer or even renewable energy.